Startup Story with Coulter Lewis, Sunday

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Covering over 40M acres, U.S. lawns are the 3rd largest crop by land area, and in order to maintain them, Americans use more than 1 billion pounds of pesticides per year. That's why Sunday, a Boulder-based direct-to-consumer startup, set out to disrupt the $48B lawn care industry by providing personalized, nontoxic fertilizers.

Founder & CEO, Coulter Lewis, was first introduced to this massive problem through his previous startup Quinn Snacks, where he and his wife focused on providing a transparent supply chain and worked directly with organic farmers. Inspired by the relationship between farmers and their land, Coulter realized that he could innovate the lawn care system at the consumer level. Sunday offers subscription-based tailored nutrition plans for each customer using soil science, climate data, and satellite imagery, shipping directly to their door. More importantly, Sunday eliminates the harmful chemicals commonly found in competitor products and uses non-toxic ingredients like seaweed, molasses and food waste.

Coulter’s story shows us the trials and errors behind building a startup and his key learnings along the way. Here is his Startup Story.