Startup Story with Nina Mullen, Hilma

---

More and more consumers are looking for accessible, clean label products that they can trust, especially when it comes to their medicine cabinet staples. So, when Nina and her co-founders realized this market need, the idea for Hilma couldn’t have been any clearer.

Co-Founder & Co-CEO, Nina Mullen, is one of the leading minds behind Hilma: a brand that offers scientifically-backed, natural products and remedies. By filling the market gap between consumer health brands and natural herbal brands, Hilma is innovating the over-the-counter (OTC) space through their new product category: the Clinical Herbal. This means that they not only use ingredients that have been clinically studied, but they also personally run clinical studies on their formulas—a unique initiative that builds trust with their consumers.

Hilma recently launched its first three products, but Nina has a vision for the future of your entire medicine cabinet—one that is empowered by clean labels and strong efficacy. Here is her Startup Story.