Startup Story with Leo Wang, Buffy

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If you haven’t seen the company’s trendy, eye-catching marketing while scrolling through Instagram or on New York Subways, we’re here to tell you about Buffy and the story behind it.

Co-Founder & CEO, Leo Wang, comes from a family that has been in the textile business for almost 30 years—making bedding products for all the big-box retailers like Target, Kohl’s and Walmart. With Buffy, Leo set out to use a lot of that know-how to create more sustainable goods, starting with bedding. Instead of relying on cotton and conventional dyes, Buffy uses eucalyptus fiber and recycled bottles for their Breeze and Cloud comforters, respectively. While Leo continues to pursue his mission—”to make sustainability mass”—he left us with his own philosophy of building a business. “Think first and foremost,” he says, “about what it is that you think you can inspire other people with.”

Hearing Leo’s story was nothing short of inspiring. Here is his Startup Story.