Craig Elbert and Akash Patel, the leading minds behind Care/of, are the special guests for our next fireside chat! Join us to hear about how they’re leveraging the direct-to-consumer model to simplify and personalize the vitamin supplements industry, with a key focus on marketing and growth. There will also be a moderated Q&A, refreshments, and tons of tactical insight. (You must bring a valid ID to enter)

Care/of believes that the one-size-fits-all approach to health is outdated. Enter their subscription vitamin service that provides customers with ultra-personalized vitamin packs based on their unique health goals, details about their diet and lifestyle, and values. It starts with an online quiz, whose algorithm recommends a set of supplements (over 1M combinations); each personalized box is then delivered to your door, and the Instagram-friendly product comes complete with your name and a fun fact on the packaging. Since it was founded in 2016, the startup has raised $42.2M from the likes of GSIP, Tusk Ventures, RRF Ventures and more, as they continue to expand into additional consumer health categories. Before Care/of, Craig was disrupting menswear at Bonobos, while Akash was building companies out of his dorm room, and they both are Wharton alum.

In our chat with Craig & Akash we’ll be deep diving into:

• How you can launch an MVP to test your brand and business model

• Marketing + Personalization: How Care/of builds "Word of Mouth" into every product

• The ethos behind their brand

• Maneuvering Instagram: How Care/of is driving growth w 170K+ followers

• How Care/of is distinguishing themselves in a competitive market

• $3M Seed to a $29 Series B: Lesson learned in scaling a startup

• The future of D2C and consumer health

Show Flow:

6:00 - 6:15: Networking and Refreshments

6:15 - 6:45: Fireside chat with Craig + Akash

6:45 - 7:15: Moderated Q&A 

7:15 - 7:30: Closing and Networking