Get ready for our next fireside chat with Demetri Karagas, as he takes us through his journey building Keeps and the brand behind it! There will also be a moderated Q&A, refreshments, and tons of tactical insight. (You must bring a valid ID to enter)

Demetri Karagas is the Co-Founder of Keeps, a consumer-friendly brand focused exclusively on helping men keep their hair. The full-service healthcare company sells men’s hair loss prevention medications direct-to-consumer through a subscription-based model, while also providing digital access to a network of doctors. Founded in 2017, Keeps is the first brand from Thirty Madison, which is rebuilding the healthcare experience for modern consumers, and has raised a total $22.8M in funding (completed $15M Series A this past October). Besides being an ex-Google employee, Demetri previously founded Get Maid, which was acquired by Homejoy in 2014.

We’ll be deep diving into:

• The early days at Keeps

• Raising seed funding, and what he learned after raising a $15M Series A

• Lessons learned from Get Maid that he's brought to Keeps

• Working with a brand agency, and the importance of branding for D2C startups

• How they used their brand to change the unsexy conversation around hair loss

• Marketing tactics (How the company is growing 50% month over month)

• What’s next for Thirty Madison

Show Flow:

6:30 - 6:45: Refreshments and Networking

6:45 - 7:15: Fireside chat with Demetri Karagas

7:15 - 7:45: Moderated Q&A

7:45 - 8:00: Closing and Networking